Teresa Berga, Founder and Director of COMUNIS, Joins the UIB Faculty to Teach Tourism Marketing in the Dual Degree Program in Economics and Tourism
We are proud to announce that Teresa Berga, founder and director of our agency, has been selected to join the teaching staff at the University of the Balearic Islands (UIB).
UIB is a prestigious academic institution in the Balearic Islands, recognized for its excellence in education and its strong connection to the economic and social environment of the islands. The addition of Teresa Berga to its faculty strengthens the university’s commitment to educational quality.
Tourism marketing is a key discipline for students in this dual degree program, especially in a region like the Balearic Islands, known as one of the top tourist destinations. Mallorca, in particular, receives millions of visitors each year, making tourism one of the fundamental pillars of the local economy. Understanding the dynamics of this sector and how marketing can influence the attraction, satisfaction, and retention of tourists is essential for any professional looking to work in this field.
At COMUNIS, we firmly believe in the importance of training the next generation in tourism marketing, given the direct impact this sector has on the Balearic economy. Teresa’s experience in managing tourism-focused marketing strategies will provide students with a practical and updated perspective on market demands. This will not only enrich their academic training but also prepare them to face the specific challenges presented by such a dynamic and ever-changing industry.
Teresa Berga’s addition to the UIB faculty reflects our philosophy at COMUNIS: sharing knowledge, continuously innovating, and contributing to the development of a more competitive business environment prepared to tackle future challenges.
This collaboration with UIB is another step in our commitment to training professionals who will contribute to progress and innovation in Mallorca’s tourism sector.